We are an assertiveness and self-defence coaching and training company.

We provide unique empowerment programs for companies, schools and groups.

Be Your Own Hero

Specialized in teaching confidence and empowerment

Difficult Conversations

Setting Boundaries

Assertive Communication

Physical Self-Defense

Conflict Resolution

Difficult Conversations

Setting Boundaries

Physical Self-Defense


True empowerment, personal safety, and confidence begin when you can set clear boundaries with those around you.

In this quick guide, we discuss how to set powerful boundaries in all environments from work to a date with someone you've met online.



We work with companies, organizations, groups and schools focusing on assertiveness, power dynamics, self-advocacy, confidence and empowerment.

Our workshops will be tailored to meet your group’s needs and can range from an hour talk to an all-day event with hands-on self-defense training.

We help will empower your team or group with assertiveness, confidence and self-defence training. Discover how we helped these students. . .

  • review rating 5  This is an excellence course to take I recommend this to all women in all age groups ! High five ladies ! you went above and beyond for us women !

    thumb Jillian Arbuckle
  • review rating 5  One of the best gifts I could have given myself was their self-defence class. The instruction was amazing and I left feeling empowered and so much more confident in knowing my boundaries. I feel more prepared not only on a physical level but on a mental level should the unexpected occur.

    thumb Filomena May
  • review rating 5  This course was the best SELF builder! I can't thank you both enough for educating us last night! What an incredibly empowering experience!

    thumb Laura Heighton
  • review rating 5  Empowerment Inc was the first speakers I booked for my new social club and they blew the roof off the joint! They were so much fun, offered such great information and left a room full of women feeling like fully empowered heroes. Thank you Empowerment Inc...campers can't wait to have you back!

    thumb Melanie Woytiuk McKay

  • review rating 5  What an amazing experience. I left feeling empowered not only physically but mentally. I have more self confidence and know I can protect myself. Thanks ladies!!

    thumb Shoni Proctor
  • review rating 5  I loved the 2 lovely ladies, the entire package of the class and the way everything was organized. I'd highly recommend all you ladies out there to take this course. Thank you for the amazing training. Ladies like yourself keep inspiring us!

    thumb Shuchi Sinha
  • review rating 5  Shelley not only came to teach young teen girls about being strong and true to themselves, she enlightened them, gave them knowledge, insights and blew up old theories about girls, and women and how they are able to empower and encourage each other. This should be an absolute mandatory course for teen girls as they enter junior high to set them up for success. Imagine the possibilities... they are endless. The girls were so empowered with the self defense they learnt and the voices they found within themselves. I can’t say enough... truly brilliant!! I feel Empowerment Inc. made a profound difference today with these teen girls!

    thumb Nicole Reidel
  • review rating 5  Fantastic experience!! Shelley and Lynn are an excellent team who inspire and equip participants with the tools needed to not only defend themselves should something bad happen but also to establish and define what personal boundaries are and why they are so important. I cannot say enough good things about this organization and how inspiring and incredibly important their work is!!

    thumb Katrina Norris
  • review rating 5  What an amazing experience! These two ladies are beyond amazing! So knowledgeable, so kind, yet BADASS all at the same time! I highly recommend this course to everyone! Like Shelly says “I didn’t know how afraid I was, until I wasn’t afraid anymore”

    thumb Jana Miceli
  • review rating 5  Taking a self-defence course was always on my bucket list. Empowerment Inc. gave me an experience that was unforgettable. While encouraging me to get out of my comfort zone, Shelley and Lynn made sure that I felt safe throughout the class. They even followed up with me afterwards to check-up on how I was doing, both physically and emotionally, and offered guidance and support. This course was about more than just self-defence for me, it was about feeling empowered, learning more about myself, and having faith in my abilities to protect myself. 5 stars!! I would recommend this course and company to anyone in a heartbeat!

    thumb Sanya Chaudhry

Assertiveness & Empowerment Coaching

Expand Your Choice  |  Strengthen Your Voice | Embody Your Power

A transformational path to empowerment. From healing to new beliefs to higher confidence and strategic action.

Work one on one with Shelley Hayes, owner of Empowerment Inc. and Empowerment Coach.


Thoughts on Empowerment Training & Coaching


☎️ 403-801-2488

Other Inquiries

7 + 3 =